JV implementation to secure low-cost sourcing

CONTEXT

  • Client is a division of a large French automotive company with global operations, faced with the rapid decline of its 2-wheeler division (competition from low-cost players)
  • Urgent need to secure low-cost sourcing in China

OBJECTIVES

  • To set up a JV platform in China, within a short timeframe

TEAM

  • 4 Newbridge consultants  for negotiation and interaction with lawyers , project management and construction follow-up
  • An interim Head of Development for product platform design

TASKS

  • Project organized in 3 streams: negotiation (4 months) / construction (14 months) / product development
    • Audit of Chinese partner’s production facilities and cash situation (inventories, creditors/debtors)
    • Lead on the negotiation of JV agreements (involving lawyers) leading up to approval by the Chinese authorities
    • Management and coordination of the industrial site (tenders, purchase of main equipment, follow-up of construction, commissioning)
    • Coordination of the set-up of the product platform (support for interim Head of Development)
    • Recruitment of CEO and Director of Quality

OUTCOME

  • Start of operations on line with initial schedule